Privacy Policy

Precision Dental www.precisiondentalcrete.com Privacy Policy


Precision Dental (“we”, “our”, or “the Practice”) is dedicated to protecting the privacy of our patients and ensuring the security of their personal information. This Privacy Policy outlines how we collect, use, and manage personal information from individuals who interact with our services through our website at www.precisiondentalcrete.com (“Site”), or by sharing personal information with us directly at our facilities or through other communication channels.

Grounds for Data Collection

We collect and process your personal information based on:

  • Contractual Necessity: Information required to enter into or perform our contract with you (e.g., to provide dental care services).
  • Legal Obligations: Compliance with applicable legal requirements (e.g., health oversight regulations).
  • Consent: Explicit consent you provide where we ask for it, e.g., for sending marketing materials via email or SMS.
  • Legitimate Interests: The interests of providing and improving our services while protecting your privacy rights.

Consent to Use of Data

You consent to the collection, storage, use, and disclosure of your Personal Information as described in this Privacy Policy when you use our services. For SMS messaging, explicit opt-in consent will be obtained for appointment reminders, and follow-ups. You will have the opportunity to withdraw consent or opt-out of receiving these messages at any time through specified opt-out mechanisms.

Information We Collect

  • Non-personal Information: Technical information such as the browser type, IP address, and anonymized usage data collected via cookies to understand how our Site is used and to improve user experience.
  • Personal Information: Including but not limited to:
    • Contact Information: Name, address, phone number, and email when provided by you.
    • Health Information: Details about your dental health and treatment history as necessary for the provision of dental care.
    • Financial Information: For billing and payment purposes.

Sources of Information

  • Information you provide directly when registering for services or filling out forms in our office or on our Site.
  • Automatically collected information from your use of our Site and services.
  • Information from third parties, such as insurance providers and other health care providers involved in your care.

Use of Information

  • Service Provision: Managing appointments, providing dental care, and communicating about your treatment.
  • Customer Support: Addressing inquiries and resolving complaints.
  • Improvement and Analysis: Enhancing our services and understanding patient needs through data analytics.
  • Marketing: With your consent, we will send promotional information about new services or tips for dental care. We utilize website cookies in digital marketing and remarketing campaigns. You can manage your cookie settings within your browser settings.
  • Your Personal Consumer information is not shared with third parties for marketing purposes.

Disclosure of Information

  • To dental care partners, insurance providers, and other entities involved in providing your care.
  • To third-party service providers who perform functions on our behalf, such as data processing and billing.
  • In response to legal requests from authorities, where required by law.

User Rights

You have extensive rights concerning your Personal Information:

  • Access: You can request an overview of your personal data held by us.
  • Correction: You can request correction of inaccurate or incomplete data.
  • Erasure: Under certain conditions, you may request the deletion of your data.
  • Restriction and Objection: You may request that the processing of your personal information be restricted or object to it altogether.

HIPAA Compliance

Precision Dental is committed to complying with the Health Insurance Portability and Accountability Act (HIPAA) and its related regulations. HIPAA provides federal protections for personal health information held by covered entities and gives patients an array of rights with respect to that information. Under HIPAA, we are required to:

  • Ensure the confidentiality, integrity, and availability of all protected health information (PHI) we create, receive, maintain, or transmit.
  • Identify and protect against reasonably anticipated threats to the security or integrity of the information.
  • Protect against reasonably anticipated, impermissible uses or disclosures.
  • Ensure compliance by our workforce and third-party service providers.

We will only use or disclose your PHI as necessary for treatment, payment, or healthcare operations or when you have authorized us to do so. You have the right to request access to, correction of, and, in some cases, deletion of your PHI. For more details on how we handle PHI and your rights under HIPAA, please contact our office at frontdesk@precisiondentalcrete.com.

Marketing Communications Compliance

Precision Dental adheres to the following regulations regarding marketing communications:

  • CAN-SPAM Act: We comply with the CAN-SPAM Act, which sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
    • We ensure that our marketing emails are clearly identified as advertisements when required.
    • We provide a clear mechanism for opting out of future emails.
    • We promptly process opt-out requests within the time frame required by law.
  • Telephone Consumer Protection Act (TCPA): We comply with the TCPA, which restricts telephone solicitations (i.e., telemarketing) and the use of automated telephone equipment. We ensure that:
    • We have prior consent before sending marketing SMS messages.
    • We clearly inform individuals that they are consenting to receive calls or messages by automated technology for marketing purposes.
    • We provide an easy way to opt out of receiving future calls or SMS.
  • Your Personal Consumer information is not shared with third parties for marketing purposes.

By adhering to these standards, we ensure that our marketing practices respect your preferences and comply with the law.

Data Protection Officer

For any privacy-related concerns, please contact our office at frontdesk@precisiondentalcrete.com.

Retention of Data

We retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Cookies and Tracking Technologies

Our Site uses cookies to distinguish you from other users, which helps us provide you with a good experience and allows us to improve our Site. You can manage the use of cookies through your browser settings.

Security Measures

We employ measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These include physical, electronic, and managerial procedures to safeguard and secure the information we collect.

Data Breach Notification Procedures

In the unlikely event of a data breach, we will notify you and any applicable regulator where we are legally required to do so, within the timeframe mandated by law.

Third-Party Service Providers

We contract with third parties to provide services on our behalf, including web-hosting companies, billing, marketing, and email service providers. These service providers are contractually obligated to protect your information and not to use it for their own marketing purposes.

Privacy of Children

We take extra care to protect the privacy of children under 13. Our services are not directed to children, and we do not knowingly collect information from children without the consent of their parents or guardians. If you have any questions or concerns, please contact our office at frontdesk@precisiondentalcrete.com.

Cross-Border Data Transfers

Information that we collect may be stored, processed, and transferred between any of the countries in which we operate to enable us to use the information in accordance with this Privacy Policy.

Compliance with Telecommunication Laws

We adhere to all applicable telecommunications laws and regulations for the use of SMS messaging.

Changes to This Policy

We may occasionally update this policy. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

For further information about our privacy practices or if you have any questions or concerns, please contact us via email at frontdesk@precisiondentalcrete.com or by mail at 130 East 13th Street Crete, NE 68333.

Last Modified: 4/11/24